People show their support to these sports by wearing different accessories associated with their favorite team. They take this to extreme levels on game day when their favorite team is playing. Some have specific routines on game day; like waking up early to go tailgate around the premises of the arena where their team will be playing, and maybe having an after party to celebrate if their team wins the game. People value the competitiveness and entertainment that these sports provide which is why they show their support by attending and watching their games, wearing their accessories, and interacting with the athletes when given the opportunity.
Measuring success in US sports boils down to unusual performance. All the sports played in the US are filled with unbelievable athletes, therefore, some athletes take their game to the next level to stand out from the others. This unusual performance produces records being set and broken, leadership, and winning championships. Winning is important but going beyond that is how we measure success in US sports.
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